Designer by day, photographer and nature enthusiasts by heart
Hi! 👋🏼
I am Ayushi, a passionate and versatile visual designer with a keen eye for detail and a flair for creating captivating designs. With a strong background in design, I have honed my skills in crafting user-friendly interfaces and comprehensive design systems. I hold Bachelor's and Master's degrees in the field and continued my education with a Master's in Human-Computer Interaction from Indiana University Bloomington.
Throughout my career, I have worked on diverse projects, ranging from branding, publication, web, and mobile app to social media marketing and end-to-end processes for various industries like healthcare, education, and hospitality.
Currently, I serve as a Senior Visual Designer at Blue Shield of California, where I lead the development and maintenance of the company's visual design language and standards. My primary focus is on creating comprehensive dashboard solutions for demographic and payment data management. I take pride in leading design system audits and spearheading restructuring initiatives to enhance user experience across product offerings. My role also involves designing user-friendly interfaces tailored to meet the diverse needs of different lines of business.
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At the core of my design philosophy is the belief that great design is about more than just aesthetics; it should also be functional and user-centered. I strive to create innovative solutions that engage and delight users while fulfilling business objectives.
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Collaboration and open communication form the foundation of my problem-solving approach. I am proactive in seeking feedback and iterating on designs to ensure they exceed expectations. My strong visual design skills, combined with my user experience design abilities, make me a well-rounded experience designer.
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My personal values of empathy, integrity, and continuous growth influence my work and interactions with others. I strive to create exceptional designs that leave a positive impact on the world.
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Beyond my professional endeavors, I am an avid photographer, capturing the beauty of nature with a particular focus on birds, landscapes, and night skies. Living in Utah, surrounded by mountains, canyons, and valleys, I often find inspiration in the natural world, which translates into my designs.
When I'm not working or capturing nature's beauty, you'll find me going on hikes and long drives, immersing myself in the picturesque outdoors. I am also a passionate dog lover, cherishing the time spent with my furry companions.
My experience
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2022 - Present
Currently, I am working on enhancing the user experience of our product offerings at Blue Shield of California by conducting design system restructuring sessions and creating user-friendly interfaces for efficient data access, payment, registration, and authentication.
In the past, I have worked on diverse projects at Blue Shield of California, including design system audits, comprehensive dashboard solutions for demographic and payment data management, and various mandate initiatives that improved overall page performance and information accessibility.
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2021 - 2023
EMPbrace: Created an innovative tool promoting empathy and understanding towards pregnant women and working mothers in the workplace, combining a digital interface and physical prototype for versatility.
Microsoft Teams for Education: Developed a platform to empower the engagement of low-income families' guardians/parents, improving the academic and social engagement of students in K-12 schools.
Bestbuy Gamified Shopping Experience: Crafted an immersive and secure in-store shopping experience using AR navigation, digital ticketing, and a streamlined self-checkout process to reduce crowds and wait times.
Design for Behavior Change with Fitbit: Designed to motivate people to develop and maintain effective and healthy habits through the use of Fitbit.
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2019 - 2020
Revamped brand identity and built a clean, responsive website using Webflow, driving a notable 3% boost in conversion rate.
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2018 - 2019
Developed and maintained design systems for different products across web and mobile platforms.
Improved mobile app interface for an educational platform, leading to a 50% increase in their rating from 3 to 4.4 stars.
Conducted branding to enhance customers' digital presence.
Created design style guide and brand manual for an in-house brand, leading to successful rebranding and a 5% increase in website conversion rate (CVR).
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2017
Designed visual guidelines and responsive UI components for web and mobile.
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2016 - 2018
Degree Project: Information design for creating awareness about Particularly Vulnerable Tribal Groups in India.
Making Time: An Ethnographic Study on Recycled Economy.
Redefining Experience of Wayfinding at INDRODA NATURE PARK
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2015
Created captivating visual designs in a fast-paced advertising agency. Crafting engaging graphics for diverse marketing campaigns using industry-standard software. Collaborated with cross-functional teams to translate client objectives into impactful design solutions, elevating brand messaging and driving successful results.
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2010 - 2014
Teaching Assistant Role: Conducted sessions on Grid & Layout Module, enhancing teaching qualities and interpersonal skills through informal assessments and quizzes.
Publication Design: Worked on 'Dharohar – Indian Heritage,' a publication project for Kelkar Museum, showcasing skills in design layout, research analysis, and time planning. Embraced criticism to grow in the competitive industry.
Degree Project: Designed 'GHARELU –The Pocket Book of Home Remedies,' a creative publication to help housewives and bachelors worldwide. Incorporated hand-drawn illustrations and fun typographic layouts for a visually engaging effect.