Redesigning the Pharmacy Claims Experience
Senior UX/UI Designer · Blue Shield of California
- Healthcare
- UX Research
- Usability Testing
Senior Product Designer
I design products
that feel obvious
in hindsight.
I’m a senior product designer specializing in healthcare and insurance systems.
I redesign complex workflows — like copayments and claims processing — to reduce operational errors, cut down processing times, and build platforms users can navigate with total clarity and control.
Selected work
A few projects that show how I think — from ambiguity to shipped product.
Product StrategyDesign Systems0→1 DesignUser ResearchInteraction DesignDesign LeadershipPrototypingAccessibility
About
I’m Ayushi, a senior product designer who moves between strategy and pixels without losing the thread. I care about the small decisions — copy, spacing, timing — as much as the big ones, because that’s where trust is actually built. Over the last eight years I’ve focused on healthcare and insurance systems, redesigning workflows like copayments and claims processing — replacing fragmented, multi-modal interfaces with a single, information-architected system that brings structure and consistency across the whole product.
8+
Years in product design
30+
Products shipped
6
Design teams led / mentored
What shapes my work
Apple Human Interface GuidelinesOne Page LoveComponent GalleryOpen Design Systems
Journey
From graphic design to senior product design — the roles and milestones along the way.
2015
Graphic Designer · Orca Studio
India
- Started in visual and graphic design — the foundation for a later move into digital product design.
2017
UX Design Intern · White Panda
India
- First hands-on UX role, marking the pivot from graphic design toward user experience.
2018 – 2019
Visual Designer · Aubergine Solutions
India & USA
- Designed cross-platform digital products and reusable UI systems across web and mobile.
- Led the redesign of a major educational mobile app, lifting its App Store rating from 3.0 to 4.4 and driving a 30% increase in engagement.
2021 – 2023
M.S. Human-Computer Interaction · Indiana University Bloomington
USA
- Formal pivot into HCI — sharpened research methods and systems thinking ahead of a senior product design role.
2022 – Present
UX/UI Designer III, Product Design · Blue Shield of California
USA
- Led 10+ product initiatives across Member, Provider, Broker, and Operations platforms.
- Redesigned the Provider & Practitioner Profiles platform — 90% data accuracy, 95%+ automated transactions, suppression cut from 31% to 5%.
- Redesigned the Pharmacy Claims experience — 94% satisfaction, introducing the organization's first two-tone card and drawer interaction pattern.
- Redesigned Manage Family Access — +70% satisfaction, +18% task completion.
- Contributed 20+ components to the Cerulean Design System, improving design handoff efficiency by 75%.